--- title: "Conference Lead Capture: How to Turn Event Interactions Into Qualified Follow-Ups" description: "Conference lead capture is more than collecting names or scanning badges. This guide explains how organisers and event teams can capture attendee intent, qualify meaningful connections, protect participant privacy, and create stronger post-event follow-up workflows — from registration and QR check-in to networking and relationship management." canonical: "https://meetwho.app/blog/conference-lead-capture" language: "en" published: "2026-07-28T03:50:17.722+00:00" updated: "2026-08-11T07:19:57.252312+00:00" reading_time_minutes: "21" author: "Yağız Gürbüz" author_url: "https://meetwho.app/author/yagiz-gurbuz" source: "MeetWho — the networking layer for events and communities" license: "Quote with attribution and a link to the canonical URL." --- # Conference Lead Capture: How to Turn Event Interactions Into Qualified Follow-Ups ## TL;DR - Conference lead capture is the structured process of recording information about people identified or met at a conference so that relevant conversations can be qualified, continued, and followed up after the event. - Lead retrieval generally refers to identifying or collecting attendee records, often through methods such as badge scanning, QR codes, forms, or event systems. - Event networking focuses on discovering and creating relevant connections between participants. - Badge scanning can be an efficient way to identify people quickly. - A badge scan answers, “Who was here?” A useful lead-capture workflow should also help answer, “Why does this person matter?” and “What happens next?” That difference becomes more important as the number of conference interactions increases. ## Key questions **What Is Conference Lead Capture?** Conference lead capture is the structured process of recording information about people identified or met at a conference so that relevant conversations can be qualified, continued, and followed up after the event. Depending on the use case, that information might include basic identity details, professional interests, business needs, conversation notes, meeting goals, consent, and an agreed next action. **Why Badge Scanning Alone Doesn't Create Qualified Conference Leads?** Badge scanning can be an efficient way to identify people quickly. In busy conference environments, it reduces manual data entry and can help organisations keep a record of who visited a booth, attended a session, or completed another tracked interaction. **What Information Should You Capture at a Conference?** The right information depends on the event, the participant, and the intended follow-up. Conference lead capture should not become an exercise in collecting every possible field. **How to Build a Conference Lead Capture Workflow?** A conference lead capture workflow should connect registration, participant context, real-world interactions, qualification, and follow-up rather than treating each stage as an isolated task. The exact process will vary by event, but a practical workflow can follow these steps: Define the event objective. **From Lead Capture to Networking Intelligence** Traditional lead capture often starts after two people have already interacted. Networking intelligence can create value earlier by helping participants understand who may be worth meeting before a conversation happens. **Why Attendee Lists Create Too Much Noise?** An attendee list can show who is registered for an event, but a list of hundreds or thousands of names does not necessarily help someone decide whom to approach. Job titles and company names can provide clues, yet they rarely explain a person's immediate goals, needs, interests, or ability to help another participant. ## Full article Title: "Conference Lead Capture: A Practical Event Guide" Description: "Learn how conference lead capture works, what data to collect, how to qualify event connections, and how to improve follow-up without sacrificing privacy." # Conference Lead Capture: How to Turn Event Interactions Into Qualified Follow-Ups **Conference lead capture** is the process of collecting the information, context, and permission needed to turn conference interactions into useful professional follow-ups. While badge scans and contact forms can record who someone is, effective event lead capture also considers relevance, intent, networking goals, conversation context, and what should happen after the event. Conferences create an unusual problem: a high concentration of potentially valuable people and a very limited amount of time to understand who is actually relevant. An organiser may have hundreds of registrations, an exhibitor may scan dozens of badges, and an attendee may have conversations with people across several sessions. Yet a large contact list does not automatically translate into useful professional relationships. The strongest **conference lead capture** workflows therefore go beyond collecting names and email addresses. They help preserve enough context to understand why a person matters, whether there is a genuine reason to reconnect, and what the next step should be. In practice, that means thinking about capture as a progression from identity to context, intent, interaction, and action. ## What Is Conference Lead Capture? Conference lead capture is the structured process of recording information about people identified or met at a conference so that relevant conversations can be qualified, continued, and followed up after the event. Depending on the use case, that information might include basic identity details, professional interests, business needs, conversation notes, meeting goals, consent, and an agreed next action. The important distinction is that capturing a contact is only the beginning. A name, company, and email address can tell you who someone is, but they may not explain why the interaction mattered. Effective **event lead capture** preserves enough additional context to help a person or team decide whether to follow up and how to make that follow-up relevant. ### Conference Lead Capture vs. Lead Retrieval Lead retrieval generally refers to identifying or collecting attendee records, often through methods such as badge scanning, QR codes, forms, or event systems. At a conference booth, for example, a scan may provide a fast way to associate an attendee with an exhibitor interaction. Lead capture can describe a broader workflow. It may include retrieval, but it can also incorporate qualification, notes, intent, conversation context, and next steps. Industry vendors may use the terms differently, so organisations evaluating technology should focus on the actual workflow and capabilities rather than assuming the labels are interchangeable. ### Lead Capture vs. Event Networking Event networking focuses on discovering and creating relevant connections between participants. Lead capture focuses on preserving information and context around people who may be relevant to a professional, commercial, recruiting, partnership, or community objective. The two processes can overlap significantly. Networking may help someone identify a potentially valuable person before a conversation happens, while lead capture helps preserve what was learned during or after that interaction. A productive conference workflow can therefore combine discovery with qualification rather than treating them as separate stages. ## Why Badge Scanning Alone Doesn't Create Qualified Conference Leads Badge scanning can be an efficient way to identify people quickly. In busy conference environments, it reduces manual data entry and can help organisations keep a record of who visited a booth, attended a session, or completed another tracked interaction. But identification is not the same as qualification. A scan may confirm that a person was present without answering the questions that make follow-up useful: Why did they stop by? What are they working on? What are they looking for? Was the conversation relevant to both sides? Did someone promise an introduction, demo, document, or follow-up call? Without that context, a contact record can quickly become another name in a long list. ### Contact Data Tells You Who; Context Tells You Why A badge scan answers, “Who was here?” A useful lead-capture workflow should also help answer, “Why does this person matter?” and “What happens next?” That difference becomes more important as the number of conference interactions increases. Consider two attendees with similar job titles at similar companies. One may be actively looking for a solution, partner, investor, supplier, hire, or collaborator, while the other may simply be exploring the event. Basic profile data may make them look nearly identical. Intent and conversation context reveal whether the relationship is worth prioritising. ### The Difference Between More Leads and Better Leads A larger contact database can create the impression of a successful conference, but volume alone says little about relevance. If a team leaves an event with hundreds of records and no clear understanding of which conversations mattered, the follow-up process becomes a prioritisation problem. Better leads are not necessarily the people with the most complete contact details. They are the people for whom there is a clear reason to continue the relationship. That reason may be commercial, professional, educational, recruiting-related, community-driven, or based on mutual expertise. **Qualified connections** are valuable because there is context behind them, not simply because their details were captured. ## What Information Should You Capture at a Conference? The right information depends on the event, the participant, and the intended follow-up. Conference lead capture should not become an exercise in collecting every possible field. Each piece of information should have a clear purpose, and privacy and participant permission should be considered as part of the workflow. A useful model is **Identity → Context → Intent → Interaction → Action**. Identity establishes who the person is. Context explains their professional situation. Intent reveals what they are seeking. Interaction records what happened between people. Action defines what should happen next. Data category Example Why it matters Identity Name, role, organisation Establishes who the person is Professional context Industry, role, current work Helps determine relevance Goals What they want to learn, find, or achieve Reveals intent Interests Topics, sectors, technologies Supports discovery and matching Meeting context Where or how you met Preserves the interaction Qualification Fit, relevance, or stated need Helps prioritise follow-up Notes Conversation details Enables more personalised follow-up Next step Call, introduction, message, meeting Turns context into action Permission Networking or data preferences Supports responsible use ### Essential Contact Information Basic contact information may include a person's name, professional role, organisation, and an appropriate way to reconnect. What is considered essential should depend on the objective rather than a desire to maximise the number of fields collected. Data minimisation also makes the process easier for participants. If information will not improve discovery, qualification, communication, or follow-up, there may be little value in requesting it. A shorter, purposeful profile can often provide more usable information than a long form filled with fields nobody acts on. ### Intent and Professional Context Professional context answers questions that contact details cannot. What is this person working on? What are they looking for? Who do they want to meet? Which areas can they help others with? Those signals can make it easier to distinguish an incidental contact from a genuinely relevant opportunity. This is also where **event lead capture** begins to overlap with intelligent networking. If participants voluntarily provide useful context before or during an event, that information can support better discovery rather than waiting until chance encounters happen. The goal is not to expose everyone to everyone else, but to make relevance easier to identify where participant permissions and event settings allow it. ### Conversation Notes and Next Actions Conference conversations are easy to forget because they happen close together. Even when an interaction feels memorable in the moment, details can blur after a full day of sessions, meetings, and networking. Recording a brief note can preserve why the conversation mattered and prevent a later follow-up from becoming generic. A useful note does not need to be long. It might capture the problem discussed, a shared interest, a promised introduction, or a question that needs an answer. The most valuable addition is often a clear next action: who will do what, and whether there is a reason to reconnect. #### Private Notes Private notes can help individuals preserve their own context without turning every detail into shared attendee data. They may include a reminder about what was discussed, why the person seemed relevant, or what should be mentioned in a future message. Used well, private notes support continuity. Instead of restarting the relationship with “Great to meet you at the conference,” a follow-up can refer to the actual conversation and make the next interaction more useful. #### Follow-Up Reminders A lead-capture process is incomplete if useful context is recorded but never revisited. Follow-up reminders connect the conference interaction to the next practical step, whether that is sending information, arranging a meeting, making an introduction, or checking back later. Not every contact needs immediate action. Some relationships are relevant now, while others may matter in a few weeks or months. Capturing timing alongside context helps prevent potentially valuable connections from disappearing into a spreadsheet, inbox, or forgotten stack of business cards. ##### Immediate Follow-Up Some conference interactions create an obvious next step. A participant may request a product overview, ask for an introduction, agree to schedule a meeting, or expect a document after the event. These actions should be recorded while the context is still fresh, ideally with enough detail to make the follow-up specific rather than generic. Immediate follow-up does not need to mean aggressive sales outreach. The objective is to fulfil what was discussed. If two people agreed that one would send a resource or make an introduction, completing that action quickly helps preserve trust and keeps the relationship connected to the original conversation. ##### Longer-Term Relationship Follow-Up Other conference connections may be relevant without requiring action the next day. A founder may want to reconnect after a product launch, an investor after a future funding milestone, or two professionals after a project reaches a particular stage. In these cases, the value of **conference lead capture** comes from preserving context over time. A reminder paired with notes about why the relationship matters is more useful than a contact record alone because it explains both when to reconnect and what the next conversation should be about. ###### A Simple Follow-Up Rule Every meaningful conference interaction should end with either a next action, a deliberate “no follow-up” decision, or enough context to make that decision later. ## How to Build a Conference Lead Capture Workflow A conference lead capture workflow should connect registration, participant context, real-world interactions, qualification, and follow-up rather than treating each stage as an isolated task. The exact process will vary by event, but a practical workflow can follow these steps: - **Define the event objective.** Decide whether success means sales opportunities, partnerships, recruiting, community building, investor relationships, learning, or another outcome. - **Choose the information you genuinely need.** Collect data that improves discovery, qualification, or follow-up instead of adding fields without a clear purpose. - **Capture registrations before the event.** Registration establishes who plans to attend and creates an opportunity to collect relevant professional context. - **Let participants provide meaningful profile information.** Goals, interests, current work, and the kinds of people someone wants to meet can reveal relevance before conversations begin. - **Confirm attendance where appropriate.** Check-in helps distinguish registration from actual participation. - **Identify relevant people and conversations.** Use event context, professional goals, and mutual interests to prioritise interactions. - **Record notes and next steps.** Preserve why a conversation mattered and what should happen afterward. - **Prioritise follow-up.** Not every interaction deserves the same urgency or action. - **Continue useful relationships after the event.** Follow up with context rather than sending the same message to every contact. - **Review the workflow.** Identify which information and processes actually helped people make better connections. ### Before the Conference Effective lead capture can begin before anyone enters the venue. Registration creates the first structured point of interaction between organisers and participants, but basic registration data alone may not reveal who attendees hope to meet or what they want from the event. Where appropriate, organisers can invite participants to add professional context such as what they are working on, what they are looking for, their interests, or the types of people they want to meet. Organisers may also need to approve applications, manage waitlists, communicate event information, and configure networking privacy rules before the event starts. ### During the Conference During the event, the priority shifts from collecting profiles to using context. QR check-in can help organisers confirm attendance, while attendees can focus on discovering relevant people, starting conversations, and preserving useful notes from those interactions. The objective is not to document every conversation in excessive detail. A short record of why someone was relevant, what was discussed, and what should happen next is often enough to make later follow-up significantly more useful. ### After the Conference Post-event follow-up is where captured context becomes actionable. Attendees and teams can review their connections, identify the relationships worth continuing, complete promised actions, and set reminders for conversations that should happen later. A strong workflow also preserves relationship history. When future contact is based on previous notes, mutual interests, or an agreed next step, the relationship can continue from where the conference conversation ended rather than starting again from zero. ## From Lead Capture to Networking Intelligence Traditional lead capture often starts after two people have already interacted. Networking intelligence can create value earlier by helping participants understand who may be worth meeting before a conversation happens. This changes the question from “How do we capture everyone we meet?” to “How do we identify the people most relevant to our goals and preserve the context of those interactions?” The distinction matters because conferences are constrained by time. Participants cannot meaningfully meet everyone, even when an attendee list is available. ### Why Attendee Lists Create Too Much Noise An attendee list can show who is registered for an event, but a list of hundreds or thousands of names does not necessarily help someone decide whom to approach. Job titles and company names can provide clues, yet they rarely explain a person's immediate goals, needs, interests, or ability to help another participant. There is also a privacy dimension. Making participant information broadly visible is not the only way to enable networking. A more selective model can use organiser settings and participant permission to help people discover relevant connections without treating registration as consent to expose every attendee to everyone else. ### Match People Using Goals and Mutual Relevance More useful networking can begin with signals such as what someone is working on, what they are looking for, who they want to meet, what they can help with, and which interests they share with others. These signals do not guarantee that two people should work together. They provide context for prioritisation. A founder looking for enterprise distribution partners may be more interested in a participant with relevant market access than someone who simply shares the same industry label. Likewise, a recruiter, investor, community member, or specialist may each define relevance differently. A useful conceptual model is: **Relevance × Mutual Value × Timing × Context** This is not a scientific scoring formula. It is a way to think about why some conference connections deserve attention while others may not. ### Explain Why Two People Should Meet A recommendation becomes more useful when it does more than rank profiles. Participants need enough context to decide whether a conversation is worth their limited event time. A useful networking recommendation should answer three questions: **Why should we meet? How could each person benefit? How can the conversation begin?** That explanation can reduce the friction between discovering a potentially relevant person and actually starting a conversation. Instead of approaching someone based only on a job title, participants can understand the shared interest, complementary need, or professional context behind the suggestion. ## Where MeetWho Fits Into the Conference Lead Capture Workflow MeetWho is an Event Networking Intelligence platform that combines event creation, attendee registration and management, QR check-in, and privacy-controlled personalised networking. Its role in a conference lead capture workflow is strongest where organisers and attendees want to move beyond collecting contact records and improve who meets whom, why they should connect, and how those relationships continue after the event. MeetWho should not be treated as a replacement for every traditional exhibitor lead-retrieval workflow. Organisations that specifically need booth-scanner hardware, specialised exhibitor portals, sponsor lead reporting, or other dedicated lead-retrieval capabilities should evaluate those requirements separately. ### For Organisers Organisers can use MeetWho to create an event page for free, collect registrations, approve applications, manage waitlists, share online event links with registered attendees, send announcements and reminders, use QR check-in, and configure networking privacy settings. These capabilities connect event administration with the networking experience. Instead of managing attendance in one process and participant discovery as an unrelated activity, organisers can create a more continuous journey from registration through participation. ### For Attendees Participants can create professional profiles describing what they are working on, what they are looking for, who they want to meet, and the areas where they can help others. MeetWho analyses that information alongside event goals and shared interests to recommend relevant people among users who have permitted networking. Recommendations can explain why two people may benefit from meeting and suggest ways to begin the conversation. Participants can send connection requests, message after a mutual connection, add private notes, create follow-up reminders, and manage their connection history after the event. ### Privacy as Part of Lead Capture Privacy should be designed into the networking workflow rather than added after data has already been exposed. In MeetWho, organiser settings and participant permission take priority when determining networking visibility and interaction. Paid membership does not provide access to hidden profiles or private contact information, and MeetWho does not sell attendee lists. The underlying principle is simple: useful networking should help people discover **relevant connections** without treating attendee data as a resource to be accessed without permission. ## Conference Lead Capture Software: What Should You Look For? Conference lead capture software should support the specific outcome your event needs, whether that is exhibitor lead retrieval, attendee networking, sales qualification, registration management, or post-event relationship building. A tool that works well for scanning booth visitors may solve a different problem from one designed to help attendees identify relevant people. Before choosing a platform, map the complete workflow from registration to follow-up. Consider how information is captured, whether participants can provide useful professional context, how attendance is confirmed, how notes and next actions are managed, and what privacy controls are available. Method Good for Limitation Badge scanning Fast attendee identification May provide limited context QR codes Quick digital interactions and check-in Value depends on the information behind the scan Forms Structured qualification Too many fields can create friction Business cards Simple contact exchange Context can be lost or entered manually Conversation notes Preserving why an interaction mattered Requires consistent use Attendee profiles Understanding goals before meetings Depends on useful profile information Networking recommendations Discovering potentially relevant people Requires appropriate context and participant permission ### Organiser Requirements Organisers should consider registration, application approval where relevant, attendee communication, waitlist management, check-in, networking settings, and the overall participant experience. The right system should reduce administrative fragmentation while supporting the type of event being delivered. For conferences where networking is an important outcome, organisers should also consider how participants discover one another. Giving attendees a directory is not the same as helping them identify people whose goals, expertise, or needs may genuinely align. ### Exhibitor or Sales-Team Requirements Exhibitors and sales teams may have different requirements. Booth scanning, dedicated exhibitor interfaces, sponsor reporting, custom qualification fields, CRM synchronisation, and specialised lead-retrieval hardware can be important in some conference environments. If those functions are essential, verify them directly with the platform being evaluated. MeetWho should not be assumed to provide specialised booth scanners, exhibitor lead-retrieval hardware, or CRM functionality that is not explicitly part of its product scope. ### Attendee Networking Requirements Attendee-focused networking requires more than capturing contact information. Participants need a way to express what they are working on, what they need, whom they want to meet, and how they may be useful to others. This is where MeetWho is designed to add value. Instead of exposing a universal attendee list, it can recommend relevant people among participants who have permitted networking and explain why the connection may be useful. ## Conference Lead Capture Checklist A practical **conference lead capture** process should work before, during, and after the event. The objective is to retain enough context to support useful decisions without collecting information simply because it is available. Stage Primary objective Useful actions Desired outcome Before Prepare for relevant interactions Registration, profiles, goals, privacy settings Better participant context During Capture meaningful interactions Check-in, discovery, notes, next actions Qualified connections After Continue valuable relationships Prioritisation, messages, reminders Relevant follow-up ### Before the Event - **Define success criteria:** Decide what a valuable connection means for the event. - **Configure registration:** Collect only information that supports participation and useful context. - **Set networking rules:** Establish appropriate privacy and visibility settings. - **Encourage profile completion:** Give participants a reason to explain their goals and interests. - **Prepare communications:** Send necessary event information, reminders, and participation guidance. ### During the Event - **Confirm attendance:** Use an appropriate check-in process where needed. - **Prioritise relevant conversations:** Focus limited time on people with a clear reason to connect. - **Capture context:** Record why the interaction mattered. - **Add private notes:** Preserve details useful for future reference. - **Agree on next actions:** Make follow-up specific when there is one. - **Respect participant preferences:** Do not treat event attendance as automatic permission for unrestricted outreach. ### After the Event - **Review important connections:** Separate meaningful relationships from incidental interactions. - **Prioritise follow-ups:** Act first where timing or commitments matter. - **Personalise communication:** Refer to the actual conversation or shared context. - **Complete promised actions:** Send introductions, resources, or meeting details that were agreed. - **Set reminders:** Preserve relationships that may become relevant later. - **Maintain context:** Keep useful relationship history accessible for future interactions. ## Common Conference Lead Capture Mistakes ### Capturing Too Much Data More fields do not automatically produce better leads. Asking for information without knowing how it will be used can create friction for attendees and leave teams with data they never act on. A better approach is to connect every field to a decision. If information does not improve discovery, qualification, participation, or follow-up, consider whether it needs to be collected. ### Treating Every Contact as a Lead Not every person you meet at a conference is a qualified opportunity. Some interactions are educational, social, exploratory, community-based, or simply unrelated to the objective you are pursuing. Qualification should reflect relevance and intent rather than presence alone. A smaller set of contextualised relationships can be more actionable than a larger list of unidentified opportunities. ### Collecting Contacts Without Context Names and email addresses are easy to store but difficult to prioritise when the reason behind the interaction has disappeared. This becomes especially visible several days after a busy conference, when individual conversations begin to blend together. Capturing a short note, shared interest, stated need, or next action gives the contact meaning. **Contact capture** identifies the person; context explains whether and how the relationship should continue. ### Waiting Until After the Conference to Think About Networking Networking does not have to begin when participants arrive. Professional profiles, event goals, shared interests, and participant preferences can help people identify relevant connections before the first session starts. Pre-event discovery can make limited conference time more intentional because attendees arrive with a clearer idea of whom they may want to meet. ### Sending Generic Follow-Up Messages A generic message may confirm that two people met, but it does little to continue the conversation. Effective follow-up references why the connection mattered and what was discussed. If someone promised an introduction, asked about a particular topic, or shared a specific goal, that context should shape the next message. Personalisation is most useful when it comes from the real interaction rather than superficial template variables. ### Ignoring Privacy and Consent Registration should not be treated as permission to expose participant information without appropriate controls. Networking visibility, contact sharing, and follow-up practices should account for participant choices and the applicable data-protection requirements for the event. Privacy-aware networking does not prevent useful connections. It establishes boundaries for how those connections are discovered and continued. ## Frequently Asked Questions About Conference Lead Capture ### What is conference lead capture? Conference lead capture is the process of recording useful information about people identified or met at a conference so relevant relationships can be qualified and followed up. It can include contact details, professional context, intent, conversation notes, permission, and next actions. ### What is the difference between lead capture and lead retrieval? Lead retrieval typically focuses on identifying or collecting attendee records, often through badges, QR codes, or event systems. Lead capture can describe a broader process that also includes qualification, context, notes, intent, and follow-up. ### What information should you capture at a conference? Useful information can include identity, role, organisation, professional interests, goals, meeting context, qualification notes, next steps, and appropriate permissions. The exact fields should reflect the event objective rather than a desire to collect as much data as possible. ### Is badge scanning enough for conference lead capture? Badge scanning is useful for fast identification, but it may not explain why a conversation was relevant or what should happen next. Adding intent, conversation context, qualification, and next actions can make the captured record more useful. ### How do you qualify conference leads? Qualification can consider professional fit, relevance, stated needs, intent, shared interests, conversation context, and whether there is a useful next step. Different attendees and organisations may use different criteria depending on their goals. ### How can you capture leads without exposing attendee data? Use participant permission, appropriate visibility settings, data minimisation, and controlled networking workflows. Attendees do not need unrestricted access to a complete participant database to discover potentially relevant people. ### How should you follow up with conference leads? Prioritise contacts based on relevance and timing, then reference the actual conversation or agreed action. Follow-up is stronger when it continues an existing context rather than restarting with a generic conference message. ### Can event networking improve lead quality? Networking can improve discovery by helping participants identify people whose goals, expertise, interests, or needs appear relevant before a conversation occurs. It does not guarantee a qualified opportunity, but it can make limited conference time more intentional. ### Can MeetWho be used for conferences? Yes. MeetWho supports event creation, registrations, attendee management, application approvals, waitlists, communications, QR check-in, privacy-controlled networking, personalised connection recommendations, mutual messaging, private notes, reminders, and post-event connection history. ## Capture Fewer Random Contacts. Build More Relevant Connections. Effective conference lead capture is not about leaving an event with the largest possible database. It is about moving from **identity to context, relevance, connection, and follow-up** so the people worth meeting do not disappear among hundreds of disconnected records. A badge scan can tell you who was there. Professional context can help explain why someone matters. Networking can help people discover one another earlier, and thoughtful follow-up can turn a brief conference conversation into a relationship that continues beyond the event. For organisers who want to connect event management with more meaningful networking, MeetWho provides a way to create an event for free, manage participants, configure networking privacy, and help attendees discover relevant people based on their professional context and goals. **Know who to meet.** Create your event with MeetWho and help participants spend less time searching through names and more time building connections that have a reason to continue. 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