@asutay_capci
Asutay Çapcı
Growth | Performance Marketing Manager
Performance marketing and growth professional with 7+ years of experience across paid media, user acquisition, and revenue optimization. I have managed multi-channel strategies for app and e-commerce brands across Google, Meta, TikTok, LinkedIn, X, Criteo, RTB, and retail media platforms. My background combines hands-on campaign execution with strategic planning, budget management, analytics, and team leadership. Throughout my agency experience, I have worked with 20+ brands across different industries, managed monthly media budgets exceeding TRY 10M, and supported performance improvement through data-driven optimization, A/B testing, and full-funnel thinking. I am experienced in using GA4, AppsFlyer, Adjust, and Looker Studio to turn campaign data into actionable growth insights.
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