Event marketing and growth — page 7
Filling the room: landing pages, email, social, partnerships and paid channels for events.
343 stories in this topic
ePrivacy Cookies for Event Landing Pages: Compliance Guide
Learn how ePrivacy cookie rules affect event landing pages, registration forms, tracking technologies, and attendee privacy. Discover practical compliance steps for event organizers.
Our Editorial Standards and How We Source Claims
Learn how editorial standards define trustworthy content, how claims are sourced and verified, and why transparent research practices matter for reliable event networking insights.
We Attended 20 Events in 60 Days: Field Notes From Event Research
A practical field report exploring lessons learned from attending 20 events in 60 days, including networking patterns, attendee behavior, event research methods, and insights for creating more meaningful professional connections.
What Repeat Attendees Told Us in 200 Interviews: Key Insights From Attendee Research
Discover what 200 repeat attendees revealed about event experiences, networking expectations, and the factors that make people return. Learn how attendee research can help organizers create more valuable events.
How a 40-Person Meetup Grew to 300 in Nine Months: A Community Growth Case Study
Discover how a small 40-person meetup can scale into a 300-member community in nine months through intentional community building, attendee experience design, networking strategies, and smarter event management.
Free vs Paid Events: What 500 Events Reveal About Attendance
Explore attendance patterns from 500 events and learn how free vs paid event models influence registrations, attendance rates, commitment, and attendee engagement. Discover practical strategies for event organizers.
When Do People Actually Register? 6 Weeks of RSVP Curves Explained
Discover when attendees actually register for events by analyzing six-week RSVP curves, registration patterns, reminder timing, and strategies organizers can use to improve attendance and networking outcomes.
When to Kill an Event Series: A Practical Sunset Guide
When should you stop running a recurring event? This practical guide shows event organizers how to distinguish a temporary slump from a series that has reached the end of its useful life, evaluate attendance, engagement, strategic fit and organizer effort, and choose between fixing, pausing, repositioning or sunsetting the event.
How to Find and Keep Co-Organizers for Successful Events
Learn how to find, recruit, and retain reliable co-organizers who can help you plan, promote, and grow successful events with better collaboration and networking outcomes.
Networking as a Freelancer: A Different Game for Building Meaningful Connections
Freelancer networking is not just about collecting contacts; it is about building meaningful professional relationships that create opportunities, collaborations, and long-term growth. Learn how modern freelancers can network strategically and use smarter tools to find the right connections.
Job Hunting at Meetups Instead of Job Boards: Networking for Job Search
A practical guide to networking for job search through meetups, conferences, community events, and professional gatherings. Learn how to choose the right events, identify relevant people, start useful conversations, follow up naturally, and turn event connections into long-term career opportunities.
Repeat Attendance Rate: The Metric That Predicts Event Survival
Discover why repeat attendance rate is one of the strongest indicators of event sustainability. Learn how organizers can measure attendee loyalty, improve engagement, and build stronger communities with data-driven networking strategies.
Attribution: Which Channel Really Drove Your Signups? A Guide to Event Attribution
Learn how event attribution reveals which marketing channels actually drive signups, how to measure attendee acquisition accurately, and how event teams can improve growth decisions with better attribution models.
The RSVP Decay Curve: When Registrations Actually Arrive
Learn how the RSVP decay curve reveals when event registrations actually happen, how organizers can forecast attendance, optimize reminders, and improve event planning with a smarter RSVP timeline strategy.
Cohort Analysis for Community Attendance: How to Measure Member Engagement
Learn how cohort analysis for community attendance helps organizers understand member behavior, improve retention, and create more meaningful community experiences with data-driven strategies.
Pricing Events for a Global Audience: An International Event Pricing Guide
Learn how to build an international event pricing strategy that accounts for currencies, purchasing power, taxes, fees, ticket tiers, local expectations, and attendee value—without turning global pricing into a spreadsheet nightmare.
Multilingual Event Pages: hreflang, URLs and Translation Best Practices
Learn how to build multilingual event pages with the right hreflang implementation, URL structures, and translation workflows. Discover SEO and GEO strategies that help global audiences find, understand, and register for events.
Recurring Event SEO: Should You Use One Page or Multiple Pages?
Learn how to build an effective recurring event SEO strategy by choosing between one evergreen event page and multiple event pages. Discover technical SEO, GEO, schema, and content approaches for improving event visibility and registrations.
Running a Newsletter for a Community You Host: A Complete Community Newsletter Guide
Learn how to run a community newsletter that keeps members engaged, improves event communication, and builds stronger relationships with your audience through practical strategies, content planning, and networking insights.
Waitlists and FOMO: Where Scarcity Marketing Crosses the Line
Explore how waitlists and FOMO marketing influence event registrations, where scarcity tactics become harmful, and how event organizers can create ethical urgency while improving attendee experience with smarter networking strategies.
Speaker Promotion Kit: What to Send Your Speakers
Learn what to include in a speaker promotion kit to help event speakers promote sessions, increase attendance, and create a consistent event experience with practical templates and checklists.
Repurposing One Event Into 20 Content Pieces: A Practical Workflow
Turn one webinar, conference, workshop or community event into 20 useful content assets. This practical event content repurposing workflow covers capture, transcription, content extraction, distribution, SEO, social formats and post-event networking without creating twenty disconnected pieces from scratch.
Building a Referral Loop Into Registration: Event Referral Programs That Drive Growth
Learn how to build a referral loop into event registration and create an event referral program that increases sign-ups, improves attendee quality, and helps organizers grow communities through trusted recommendations.
Are Paid Ads Worth It for Free Events? A Complete Event Advertising Guide
Learn whether paid ads are worth investing in for free events, how event advertising ROI works, when ads make sense, and how organizers can combine promotion with smarter attendee management and networking strategies.