Event marketing and growth — page 9
Filling the room: landing pages, email, social, partnerships and paid channels for events.
343 stories in this topic
Free Event Budget Template: Plan and Track Every Event Cost
Download a free event budget template for spreadsheets and learn how to estimate, track, and control event expenses. The guide covers budget categories, formulas, contingency planning, actual-versus-estimated costs, and practical workflows for conferences, workshops, community events, and corporate gatherings.
What a 100-Person Meetup Actually Costs: A Full Budget Breakdown
How much does a 100-person meetup really cost? This practical guide breaks down venue, catering, technology, staffing, marketing, insurance, contingency, and per-attendee costs, with reusable formulas, budget scenarios, checklists, and cost-saving strategies for event organizers.
The Best Day and Time to Host a Professional Event: A Practical Planning Guide
Discover the best day and time to host a professional event based on audience routines, event format, time zones, attendance goals, networking needs, and scheduling constraints. Use practical decision frameworks, timing tables, checklists, and event-planning guidance to choose a slot that supports registration, attendance, engagement, and meaningful connections.
Event Benchmark Report: Registration-to-Attendance Rates by Event Type
An evidence-led benchmark report comparing registration-to-attendance rates across conferences, webinars, workshops, hybrid events, community meetups, and corporate events. It explains how to calculate show-up rate, interpret no-shows, forecast capacity, and improve turnout without confusing attendance with registration conversion.
Why Attendee Directories Fail at Events Over 100 People
Attendee directories may work for small gatherings, but they become difficult to search, evaluate, and act on as events grow. This guide explains why traditional attendee lists fail at events with more than 100 people and how privacy-first, relevance-based networking helps participants identify the right people to meet.
How to Prepare for a Conference in 48 Hours: The Complete Checklist
Only 48 hours until your conference? Use this practical, time-blocked plan to clarify your goals, research attendees, prepare networking conversations, organise logistics and build a follow-up system—without wasting time on low-impact tasks.
How to Turn One Event Into a Repeating Community
Learn how to turn a successful event into a repeating community with a practical system for follow-up, member engagement, recurring programming, meaningful networking, and sustainable growth. This guide covers the full journey from event registration to post-event connection, community rituals, retention metrics, and the next event.
What Organizers Should See in Event Analytics—and What’s Just Vanity
A practical guide to event analytics that separates decision-ready metrics from vanity numbers. Learn what organizers should measure across registration, attendance, engagement, networking, follow-up, and business outcomes—and how to turn event data into better decisions without compromising participant privacy.
How to Handle No-Shows Without Charging Deposits: A Practical Event Guide
Learn how to reduce event no-shows without charging deposits. This practical guide covers registration design, confirmation workflows, reminders, waitlists, attendee communication, QR check-in, and post-event follow-up—helping organizers improve attendance while keeping events accessible.
How to Build a Public Community Calendar That Ranks on Google
Learn how to build a public community calendar that people can discover, trust, and use. This practical guide covers calendar structure, event page SEO, schema markup, moderation, internal linking, local visibility, measurement, and conversion—plus how MeetWho can support registration, attendee management, and meaningful event networking.
How to Grow an Event Series from 20 to 200 Attendees
A practical, repeatable playbook for growing an event series from 20 to 200 attendees. Learn how to validate demand, improve positioning, build reliable promotion channels, increase registrations and attendance, strengthen community retention, and create networking experiences that make people return.
How to Measure Event ROI Beyond Headcount: A Practical Framework
Learn how to measure event ROI beyond attendance numbers using financial returns, qualified connections, engagement, pipeline influence, learning outcomes, retention and post-event action. This practical framework helps event organisers choose meaningful KPIs, calculate value and build a repeatable event measurement system.
Sponsorship Deck Template for Community Organizers
Create a persuasive sponsorship deck for your community event with a practical slide-by-slide template, sponsor package examples, outreach guidance, checklists, and follow-up steps. Learn how to present your audience, prove sponsor value, and connect sponsorship opportunities with meaningful event experiences.
How to Find Sponsors for a 100-Person Community Event
A practical, step-by-step guide to finding sponsors for a 100-person community event. Learn how to define sponsor value, build realistic packages, identify prospects, write outreach messages, manage follow-ups, and deliver measurable results without overstating your audience size.
Should Your Meetup Be Free or Paid? A Practical Decision Framework
Should your meetup be free or paid? Use this practical framework to compare audience intent, costs, attendance quality, no-show risk, accessibility, and community goals—then choose a pricing model that supports both a successful event and meaningful participant connections.
How to Write an Event Description That Actually Converts
Learn how to write an event description that turns interest into registrations. This practical guide covers audience research, messaging, structure, examples, SEO, trust signals, calls to action, and conversion-focused editing for conferences, workshops, webinars, meetups, and networking events.
Why 40% of Free Event RSVPs Never Show Up — and How to Fix It
Free event RSVPs often overstate real attendance because registering costs nothing and commitment fades over time. This guide explains why attendees fail to show up and gives organisers a practical system for improving confirmation, reminders, waitlists, check-in and event-day engagement.
How to Get Your First 100 Registrations for a Free Event
A practical, step-by-step playbook for getting your first 100 registrations for a free event. Learn how to sharpen your offer, build a conversion-ready event page, activate partners, promote across the right channels, use ethical urgency, manage reminders, and turn registrations into attendance and meaningful connections.
Best Webinar Platforms for Under 250 Participants: 2026 Buyer’s Guide
A practical, evidence-led guide to choosing webinar software for audiences below 250. Compare attendee limits, pricing models, engagement tools, integrations, security, analytics, and networking workflows for product demos, training, community events, and professional programs.
Event Platform Switching Guide: How to Migrate Data, Attendees, and SEO
A practical event platform switching guide covering data migration, attendee communication, privacy, registration continuity, SEO preservation, testing, launch planning, and post-migration networking.
Free vs Paid Event Platforms: What You Really Lose at $0
Free event platforms can cover the basics, but the real trade-offs often appear in branding, automation, attendee management, data ownership, integrations, support, privacy controls, and networking outcomes. This guide shows organisers how to compare free and paid event software without overpaying for features they do not need.
Best Hopin / RingCentral Events Alternatives for Online Sessions
Compare the best Hopin and RingCentral Events alternatives for online sessions, webinars, workshops, community events, registration, attendee management, and meaningful networking. Learn which platform fits your event format, audience size, engagement goals, and workflow.
Splash Alternatives for Marketing & Field Event Teams: The Complete Buyer's Guide
Looking for the best Splash alternatives for marketing and field event teams? Compare leading event management platforms based on registration, attendee management, event networking, check-in, integrations, and scalability to find the right solution for your organization.
Partiful vs Luma: Social Invites vs Professional Events – Which Platform Is Right for You?
Compare Partiful and Luma across event creation, invitations, RSVP management, audience, networking, privacy, integrations, and business use cases. Learn which platform fits social gatherings, professional communities, conferences, and networking events—and when MeetWho is the better alternative.