Event marketing and growth — page 13
Filling the room: landing pages, email, social, partnerships and paid channels for events.
329 stories in this topic
How to Write SEO Titles and Meta Descriptions for Events
Learn how to write SEO titles and meta descriptions for events that improve search visibility, attract the right attendees, and increase event registrations with practical examples and optimization tips.
How to Add Event Structured Data to Your Website: A Step-by-Step Guide
Learn how to add Event structured data to your website with JSON-LD, map the right Event properties, validate your markup, fix common errors, and create search-friendly event pages that help search engines understand dates, locations, attendance modes, organizers, and registration details.
What Is Event Schema Markup and How Does It Work?
A practical guide to Event schema markup: what it is, how JSON-LD helps search engines understand event details, which properties to use, how to implement and validate structured data, and how event platforms can keep markup aligned with real event information.
How to Get Your Event to Show Up on Google: A Step-by-Step Guide
A practical guide to getting an event discovered on Google. Learn how to create an indexable event page, use Event structured data, strengthen local signals, troubleshoot indexing issues, promote the page, and turn discovery into registrations.
How to Do SEO for Event Pages: A Practical SEO & GEO Guide
A practical guide to event page SEO covering search intent, on-page optimization, technical SEO, Event schema, GEO, recurring and past event pages, internal linking, measurement, and conversion. Built for organizers who want event pages that are easier to discover, understand, and act on.
How to Design an Event Cover Image: A Practical Guide for Better Event Promotion
Learn how to design an event cover image that stays clear at every size, communicates essential event details, reflects your brand, and works across event pages and social promotion. This guide covers layout, typography, image sizing, accessibility, export checks, common mistakes, and a reusable design checklist.
Event Page Design Best Practices: How to Build an Event Page That Converts
A practical guide to event page design best practices, covering information hierarchy, registration UX, mobile design, trust, accessibility, SEO, attendee management, and networking. Learn how to create an event page that helps the right people understand the event, register with confidence, and get more value after signup.
How to Build a High-Converting Event Landing Page That Drives Registrations
A practical guide to building an event landing page that turns qualified visitors into registrants through clear messaging, stronger trust, lower registration friction, mobile-first UX, SEO, and a better post-registration experience.
What Should an Event Page Include? 12 Essential Elements for Better Registrations
What should an event page include? This practical guide breaks down the essential elements of a high-performing event page, from clear event details, agenda and registration to trust signals, privacy, attendee experience and meaningful networking.
How to Write an Event Description: Examples and Templates
Learn how to write an event description that turns interest into registrations. This practical guide covers the essential event description formula, step-by-step writing process, examples, reusable templates, SEO considerations, common mistakes, and a final checklist for conferences, workshops, networking events, webinars, and more.
How to Plan an Online Event for Multiple Time Zones: A Complete Guide
Learn how to plan an online event for multiple time zones with practical scheduling strategies, attendee management tips, communication workflows, and networking best practices for global audiences.
How to Add an “Add to Calendar” Button to an Event Page
Learn how to add an “Add to Calendar” button to an event page using calendar links and ICS files, with practical guidance for Google Calendar, Outlook, Apple Calendar, time zones, accessibility, testing, and event-page UX.
How to Create an Event Calendar for Your Community: A Practical Guide
Learn how to create an event calendar for your community that keeps events organised, improves attendance, simplifies registrations, and helps members discover relevant opportunities. This practical guide covers calendar structure, event information, publishing workflows, promotion, management, accessibility, measurement, and meaningful networking.
How to Plan a Monthly Community Event That People Return To
Learn how to plan a monthly community event with a repeatable system for goals, format, budgeting, registration, promotion, attendee experience, meaningful networking, follow-up, and continuous improvement.
How to Set an Event Capacity: A Practical Guide for Event Organizers
Learn how to set an event capacity by balancing venue limits, room layout, accessibility, staffing, program requirements, registration goals, waitlists, and real attendance data. A practical framework for choosing a safe, manageable attendee cap without compromising the event experience.
What Is RSVP and How Does It Work for Events? A Complete Guide
What is RSVP and how does it work for events? Learn what RSVP means, how guests should respond, how organizers manage attendance, where RSVP differs from registration, and how modern event workflows connect invitations, reminders, waitlists, check-in, and networking.
How to Create a Post-Event Attendance Report: Complete Guide & Free Template
Learn how to build a high-impact post-event attendance report. Master key metrics, data analysis, attendee networking insights, and automated reporting methods to prove ROI to stakeholders.
How to Calculate Your Event Attendance Rate (Formula, Benchmarks & 7 Boosters)
Learn how to calculate event attendance rate using a simple formula, explore industry benchmarks across virtual and in-person formats, and discover actionable strategies to reduce drop-offs and maximize turnouts.
How to Set Up Event Email Automation: A Step-by-Step Guide
Learn how to set up event email automation to boost attendance, save time, and build lasting professional connections. Step-by-step workflow included.
How to Write a Post-Event Thank-You Email: Templates & Strategy Guide
Learn how to craft high-converting post-event thank-you emails. Discover proven subject lines, customizable templates for attendees, sponsors, and speakers, and smart follow-up strategies to turn event leads into lasting connections.
How to Write an Online Event Link Email: Templates & Best Practices
Master the art of writing online event link emails that drive high attendance. Explore best practices, proven templates, and security tips to ensure your participants join seamlessly.
Event Reminder Email Examples & Templates for High Attendance (2026)
Boost your event attendance with proven event reminder email templates, copyable examples, optimal sending schedules, and automated networking triggers for SaaS platforms like MeetWho.
15 Ways to Increase Event Registrations (And Attendance) in 2026
Struggling with low event attendance? Discover 15 proven, actionable strategies to boost your event registrations, optimize conversion rates, and build lasting attendee engagement with modern event networking intelligence.
How to Create an Instagram Post for an Event: Step-by-Step Guide (+ Templates & Examples)
Learn how to create an engaging Instagram post for your event. Master visual design, compelling copy, optimal dimensions, promotion strategies, and event networking setup using MeetWho.